On-Site Activation:

In promotion of the debut of Donovan Mitchell’s first signature shoe, the D.O.N., Adidas sponsored and was deeply integrated into the House of Highlights Arcade at The Jump Off. 

D.O.N. Giveaways

• The HoH arcade was filled with various games and challenges to play, for a chance at various prizes - with free pairs of D.O.N.’s being the crown jewel. Fans could play pop-a-shot, “slots”, or try their hand at the money hurricane in order to go home with a new pair of kicks,

Product Placement

• As the official sponsor of the arcade, adidas and the D.O.N. were integrated all across the activation. From the actual shoes being woven into the basketball hoop to adidas D.O.N. assets placed as wallpaper, it was impossible to miss.

Live Podcast Read

• Within the arcade, House of Highlights podcast stars Through the Wire did a special Summer League live taping of their show with Tacko Fall, as all three members rocked new D.O.N.’s and shouted out adidas through a custom live read.

On-Site Activation:

• As we welcomed over 1,500 guests to celebrate the All-Star weekend festivities, the House of Highlights footprint featured a life-sized human claw machine where - you guessed it - event attendees were strapped to a harness and lowered into a pit full of boxes in hopes of grabbing coveted prizes featuring exclusive House of Highlights swag.

Talking Tape with Pat Connaughton

• For the final episode of ‘Talking Tape,’ we sat down with Slam Dunk participant Pat Connaughton where he provided fans with an up-close and personal analysis of the biggest moments of his season captured by Intel True View in front of a live audience.

On-Site Activation:

• The House of Highlights Camp, featuring Coby White of the Chicago Bulls, offered campers (boys and girls, aged 10-13) fundamental basketball skills stations, contests, and games with hands on coaching and instruction - all free of charge! Unlike regular camps, our camps are co-programmed by the House of Highlights team, creating the best moments for the campers on the ground and for our community online in a high-energy, fun, and positive environment. 

Camp Programming:

• We delivered an authentic camp experience and organically inserted Little Caesars’ branding and campaign messaging with delivery-themed programming throughout the day.

  • DRILLS AND SKILLS

    • Featuring Little Caesars 5-Pass Challenge drill

  • COMPETITIVE GAMES

    • Featuring Camper vs Coby competition for a chance to win a Little Caesars pizza party for their school

  • CAMP AWARDS

    • Featuring Little Caesars Delivery (assist) of the Day

  • SURPRISE LITTLE CAESARS PIZZA DELIVERY MOMENT

ACTIVATION HIGHLIGHTS:

• As the presenting sponsor, we drove awareness of Little Caesars’ new delivery capability by creating custom moments within the camp programming while also integrating the brand into the look and feel of the camp. 

  • CUSTOM FLOOR DECAL

  • CO-BRANDED STEP AND REPEAT

  • CO-BRANDED TRIANGLE SIGNS

  • PRODUCT SAMPLING

  • CO-BRANDED T-SHIRTS

  • BRANDED MOMENTS WITHIN CAMP PROGRAMMIING